Our values

PARENTS AT THE CENTER

We support parents as true partners do: with collaboration, vision and mutual trust.

JOY AS A MANTRA

Everything related to parenting always has an underlying element of joy. This is why our task is to highlight that joy in the eyes of parents.

THE FUTURE FOR CHILDREN

Our approach is guided by study and observation; we develop innovative products that meet parents’ needs and help them raise their children, the citizens of tomorrow, preserving the planet on which they will live.

Always Reliable

Quality and safety are the commitment and promise for which we work with the utmost dedication every day. We are committed to meeting and exceeding the most stringent standards, from product design and development to manufacturing and the ongoing support we offer after purchase. We promote and actively participate in the development of future quality and safety regulatory standards, encouraging responsible innovation.

THE RELIABILITY OF OUR PRODUCTS

At the center of our work is a continuous search for quality, safety and innovation. We use the most modern approaches and tools to design and test the security of our products. An example is our Crash Test laboratory, dedicated to the development and control of car safety seats, equipped with the best and most modern technologies, where we can study every detail down to the smallest detail.

Sustainability

We develop innovative products that meet the needs of you parents and your children, respecting the planet on which they will grow up. We act while respecting the environment and the communities in which we operate, for a better future.

OUR APPROACH

We are committed to reducing the impact of our activities on the environment and to applying and promoting the principles of the United Nations Global Compact, of which we have been a signatory member since 2017.