Caring is in our DNA : care for you, for your children, and for the people you care about.

This is why we are committed every day to safeguarding childhood and the future of those here now and those who soon will be.

This is why we embrace the culture of parenting, a word that for us represents the care that parents usually give to their children but which actually concerns all people and also encompasses care for others and for the environment.

We are therefore committed to concrete actions helping parents and all those involved in the care of children, the whole world over.

Grain of Happiness

The symbol of your commitment to childhood.

We take numerous initiatives in an endeavour to lessen the environmental impact of our products and processes.

ECO+ Toys

The new range of Chicco sustainable toys.